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EghtesadOnline: Brexit is still sending shock waves through the $5.3-trillion-a-day currency market—and that’s bad news for multinational companies, according to FiREapps.

Earnings in North America will probably be cut by a record $35 billion to $40 billion in the second or third quarter as businesses gauge the impact of the UK’s vote to leave the European Union, said FiREapps, which makes software to help firms reduce the effect of foreign-exchange swings, Bloomberg reported.
The Brexit-related headaches follow a period in which companies had a brief respite from currency volatility. Foreign-exchange moves hurt company results by about $20 billion in the first quarter in North America and Europe, down from $36.9 billion in the fourth quarter of 2015, FiREapps data show.
“Everybody really wanted to know this time around, ‘what is  actually going to mean?’” said Wolfgang Koester, chief executive officer of FiREapps in Scottsdale, Arizona. “At $35 billion, that would make it the worst quarter impact” in data going back five years.
The UK vote sent the pound plunging to a 31-year low last month and fueled a rally in the yen, which is sought by investors during times of market turbulence. Dollar fluctuations and currency volatility have posed a “nightmare” for companies, dragging down earnings for 357 North American firms in the fourth quarter, according to FiREapps. That was the most companies under duress since at least 2011.
Currency swings can undermine the competitive pricing of companies seeking to sell their products in foreign countries. Firms also take a hit when they account for revenue denominated in weaker overseas currencies, unless they hedged their exposure, reports Financial Tribune.
Many UK businesses have put investment plans on hold amid uncertainty about the UK’s future relationship with the EU and other trading partners. For some companies, the main areas of concern are whether they will retain access to low-cost labor from other EU countries as well as the EU common market. Other firms aren’t sure whether they’ll face tariffs or onerous conditions to sell their goods in export markets.
Koester said many companies hadn’t sufficiently hedged their currency exposure in the run-up to the UK vote, while others weren’t able to quantify the extent of their foreign-exchange risk even a week after the poll concluded.
“You’re seeing people getting caught by surprise, thinking that these volatile times would soon be over—and they’re kidding themselves,” Koester said.

Brexit Profit Loss North America Firm