EghtesadOnline: One of Turkey's leading food chains, Bursa Kebap House, which started with three branches in 2010, has focused on foreign targets this year after growing through the management strategies of two entrepreneurial brothers as well as a franchising system.
It currently has 98 branches in 37 provinces both at home and abroad.
The next overseas branch of the brand, which previously opened branches in Germany, will be located in Iran. Bursa Kebap House has signed a master franchise agreement with Sweet World Trade Development PVT, Iran's well-established trading company with active operations in Turkey, Daily Sabah reported.
With this master franchise agreement, it plans to open 30 branches in Iran in the first five years. The company, which has the right to sub-franchise with its own investments, will also carry out sales, marketing and distribution of Bursa Kebap House products, Financial Tribune reported.
The investor intends to grow its business in Iran by opening the first five branches in 2019 with an investment of $2.5 million.
The Iranian company, which will employ at least two Turkish citizens in each branch under the agreement, will pay $30,000 and a 4% royalty fee to Bursa Kebap House for franchising name rights.
Determined to make its brand global, Cem Helvaci, the chairman of Bursa Kebap House, urged Turkish brands to be courageous about entering foreign markets.
"The number of brands coming from all over the world to Turkey is increasing every day. While we compete with foreign brands in the country, we also believe a Turkish brand can make a name for itself and successfully grow abroad," Helvaci said.