EghtesadOnline: German manufacturing company and leading global filtration specialist, MANN+HUMMEL, opened an office in Tehran and for the first time has its own representation in Iran.
After the economic sanctions against Iran were relaxed last year, the company recognized the potential of Iranian market, reads a statement posted on MANN+HUMMEL’s website on Friday. MANN+HUMMEL will primarily use the newly established office in the capital city of Iran to support customers in the automotive after-sales market and industrial sector. The office will assist local distributors in trade fairs and provide product training. They will analyze the market and make contact with potential new customers.
In addition to locations in the UAE and Turkey, Iran is the third office MANN+HUMMEL has established in the Near East. The new office, inaugurated in June, strengthens the commitment of the company to further expand its global presence. Josef Parzhuber, president & general manager for automotive aftermarket at the MANN+HUMMEL Group, explains, “Iran is already the biggest automotive aftermarket in the Middle East and is attractive due to its numerous local vehicle and machine manufacturers. This measure will strengthen our position as a company with a global presence. We are close to our customers in geographical terms and are able to offer filtration solutions which are tailored to the local market.”
The new office increases the focus of MANN+HUMMEL on Iran. Parzhuber welcomes further commitments in the region and said, “The Iranian market has enormous potential and also offers MANN+HUMMEL opportunities for growth with automotive OEMs and with air and water filtration.”
According to Financial Tribune, the German company develops, produces and distributes liquid and air filter systems, intake systems and thermal management components. Additional products include powertrain and engine plastic components, such as manifolds, ducts and cylinder head covers with integrated functions for the automotive industry, and aftermarket filter elements for the maintenance and repair of motor vehicles.